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The Power of Archetypes in Portrait Photography

Woman in white dress with a bow and arrow

What Archetypes Are (Psychologically & Symbolically)

Archetypes, as defined by Swiss psychiatrist Carl Jung, are “Universal, inborn models of personality, behavior, and thought that reside in the collective unconscious. They are not specific, inherited ideas, but rather "empty" templates or innate tendencies to form recurring images, symbols, and motifs that appear across cultures and time.” A great trio of example is the Maiden, Mother and Crone. When we talk about these figures, many of us automatically get visual ideas and symbols of what these archetypes represent.

Popular Archetypes in Empowerment Portraits

There are so many fabulous archetypes to choose from with portrait photography but a few that come to mind are the Goddess, Witch, Queen, Main Character, Warrior, and Siren.

Goddess: Goddess archetypes represent diverse, powerful, and often contradictory aspects of the feminine psyche, channeling themes of autonomy, creativity, nurturing, and transformation.

Witch: The witch archetype represents an untamable, independent, and powerful feminine force operating outside societal norms. Key themes include the reclaiming of personal power, deep connection to nature and intuition, and the shadow aspects of the psyche.

Queen: The Queen archetype represents the pinnacle of mature feminine power, centering on themes of sovereign leadership, unshakable confidence, and the responsible stewardship of one's "kingdom" (career, family, or community). She embodies grace, wisdom, and strategic vision, often acting as a protective, nurturing, yet authoritative force.

Main Character: Main character archetypes are recurring, universal story roles representing fundamental human experiences, primarily driven by themes of personal growth, transformation, and purpose. Key themes include the hero’s journey (quest and return), the orphan’s pursuit of belonging, the creator’s need for expression, and the seeker’s quest for truth.

Warrior: The Warrior archetype represents courage, discipline, and action, driven by a commitment to protect boundaries and pursue high-stakes goals with integrity. It embodies focused energy to face adversity—both internal and external—using strategy rather than raw aggression. Key themes include service to a cause, unwavering loyalty, resilience in conflict, and the pursuit of honor.

Siren: The Siren archetype embodies themes of dangerous enchantment, irresistible temptation, and profound, often destructive, allure. Rooted in myth, she represents the "dark feminine" power to lure others toward hidden, subconscious desires, acting as a catalyst for deep transformation, death, or, sometimes, resurrection.

There are so many more than just these examples! I’d love to hear which archetypes (mentioned above or not) that resonate with you.

Choosing an Archetype Based on Life Season

One of the things I love about archetypes is that they often change from season to season but can also give us a way of expressing a particular season in life. Overcoming adversity? Warrior babe. New to motherhood? The Mother. Perimenopause and taking back your life? Witch or Queen. Are you feeling the change of this life season? Maybe you’re hitting a milestone or just transitioning into a new phase. Whatever the reason is, an archetype is a great way to channel some of the emotions, feelings and stories that you’re experiencing in this season. Maybe it’s just putting a sword in your hand to bring the fierceness you’ve been feeling to the forefront, maybe it’s putting a tangible crown on instead of the invisible one you wear every damn day.

How Archetypes Free Self-Expression

The point is that archetypes allow YOU to let it all the fuck out. Let the power, the ferocity, the rage, the joy, the BECOMING out into the portraits. For some of us, that’s easier by playing a part. And archetypes are just the place to get some really damn good ideas!

Blending Multiple Archetypes in One Session

But maybe you’re like, “Beth, none of these speak to me.” That’s totally okay! Maybe there’s a different archetype that works for you right now or maybe you’re a blend of several. Honestly most days I’m a witch goddess warrior with a touch of Queen. The best thing about creative portraits is they are just that, creative!

If you’re lost or needing to talk though what archetype you want to channel in your session, that’s what I’m here for! I love to help clients step into their power and what works specifically for their season.

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Why You Don’t Need to Feel Confident Before Booking a Portrait Session

Have you ever wanted to do a photo session but you find yourself thinking, “I’ll do that when I’m feeling more confident” or “I’ll do that when X happens.” It’s crazy how often I hear this phrase and it’s something we really have twisted around in our culture. Confidence is a requirement for a photo shoot–it’s the outcome.

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5 Reasons Women Need to Be Photographed

In my experience, women are the first ones to step out of the photograph. We make sure we take pictures of our kids, we get those milestones capture, and we are our worst critics when it comes to seeing ourselves in images. But I believe that women being photographed is not only important, but an act of rebellion. Here are 5 reasons (there are more) why it’s time to step into the photograph and out from behind the scenes.

Dark Times

We are living in times when women’s rights are being challenged. We have yet to see a female president in our country despite over 80 other countries having been led by women. Women need to be seen. We need to lead. We need to take up space and show all that we are doing in the world. It’s an act of rebellion and it matters.

Legacy

Part of the reason it matters is so that the little girls who are watching us know that they can do it too. That they are worthy of taking up space, of having fun in front of a camera, of loving who they are.

Credit

One of my favorite phrases to ask myself is “Who benefits?” Who benefits from us not showing up or being seen? Who benefits from us hating on ourselves? And if we flip it, and show up, love ourselves, take credit for our accomplishments and the amazing people we are…who benefits then?

Self Care

You’ll read time and time again on here that I believe that photography is also an act of self care. I believe that truly seeing yourself and being seen for the badass you are is deeply powerful. It can helps us work through trauma, body issues, compassion and self esteem.

Just Because

Just because. For no other reason than we want to, because it’s fun, because it brings joy and art into the world. That’s more than reason enough.

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LulaRoe with Jordan

Meet Jordan on the blog today!  Jordan is a LulaRoe consultant and one of the nicest people you will meet.  To hear more about her and her business head on over to the blog.

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Sweet Ellie

Meet Ellie!  Look at that face!  This adorable little girl was amazing at our shootCheck out the blog to see more!

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